The Asian ESP Journal

The paper reports on the two multimodal research studies of hotel homepages. The first study entitled ‘Hotel websites as corporate communication’ combines the approaches and methodologies of visual grammar and critical genre analysis in the study of the homepages of twelve five-star hotels in Hong Kong, focusing on language, visual images and hyperlinks; the professional and social practice…

The Asian ESP Journal

Given the importance of effective communication among members of various academic disciplines, the research article has gained immense popularity among linguists, hoping to inform academic writing instructors and advanced EFL/ESL writers with the results of their analyses. This study hopes to achieve a similar goal by analyzing research article abstracts in terms of the frequency and functio…

The Asian ESP Journal

Research article writing has received a great deal of attention from ESP researchers. Analyses of the general structure of Introduction-Method-Results-Discussion (IMRD) articles, as well as detailed analyses of individual sections, including introductions, results, and discussions sections, have dominated the ESP literature, especially following Swales' pioneering work on introductions in t…

The Linguistics Journal

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vol.8

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