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The Asian ESP Journal

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This study explored the communication needs of those in secretarial positions in a bicultural academic office. Needs analysis was employed, using a combination of ethnographic and autobiographical methods to investigate insider views, with the ultimate goal of determining how to teach secretarial English. The research site was the English department of a university in Central Taiwan. The data collection methods used in this study included semi-structured interviews, daily observational field notes and self-reflection. The results showed that the perceived communication needs identified by participants include being a caretaker with high English competency, being a good communicator with a service attitude and high EQ, and being a life-long learner of pragmatic strategies. Secretaries in a bicultural workplace not only need basic communication skills but must also be able to deal with the unique demands of that setting, particularly cultural sensitivity. Given the power differentials in the target setting, an awareness of sociopragmatic aspects of business discourse is also essential. An understanding of these needs will help newcomers acculturate to the target workplace setting, which suggests pedagogical implications for ESP course development.

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

420 ROG t

Penerbit

Australia : ELE Publishing., 2015

Deskripsi Fisik

209 hlm.;20cm

Bahasa

English

ISBN/ISSN

2206-0979

Klasifikasi

420

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

vol.11 issue 2

Subjek

Information
Library

Info Detail Spesifik

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Pernyataan Tanggungjawab

The Asian ESP Journal

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