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The Asian ESP Journal

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The paper reports on the two multimodal research studies of hotel homepages. The first study entitled ‘Hotel websites as corporate communication’ combines the approaches and methodologies of visual grammar and critical genre analysis in the study of the homepages of twelve five-star hotels in Hong Kong, focusing on language, visual images and hyperlinks; the professional and social practices of website design; and construction and use of these hotel homepages. The study also conducted a diachronic comparison of old and new versions of six hotel homepages to identify and discuss social, ideological, language, and image changes. The second study entitled ‘Multimodal analysis of hotel homepages: A comparison of hotel websites across different star categories’, expanding on the first one, aims to compare the patterns of use of multimodal features of hotel homepages of three-star, four-star and five-star hotels in Hong Kong. Both studies are designed to contribute to both the hotel industry in Hong Kong and beyond and inter-disciplinarity of applied linguistics and professional communication.

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

410

Penerbit

Brisbane : English Language Education Publishing., 2014

Deskripsi Fisik

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Bahasa

English

ISBN/ISSN

2206-0979

Klasifikasi

410

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

vol.9 issue 4

Subjek

Website
Design

Info Detail Spesifik

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Pernyataan Tanggungjawab

The Asian ESP Journal

Versi lain/terkait

Lampiran Berkas

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